Strasse Link Pte Limited was established in 2005 and has developed into one of the leading Marine Advisory service providers in the Malacca & Singapore Straits and the surrounding areas. As one of the pioneer companies providing its Marine Advisory service to vessels transiting the east and west routes of Malacca / Singapore Straits, Strasse Link has been able to achieve this by delivering reliable services by competent & experienced advisors, providing in-depth, relevant & up-to-date information & advice and ensuring flexible, responsive and hassle-free engagements.
Strasse Link takes great pride in what they do and ensure that the customer's vessels are serviced to the highest possible standards. This in turn has created a lot of repeat business, and has enabled them to establish long term relationships with clients.
In November 2014, Strasse Link became ISO 9001 certified (a recognized standard against which to evaluate the quality management systems of a business) for the scope of "provision of navigational services for vessels", with Kaizen Management's support and Certification International's endorsement.
Capt. Fadzlon bin Ahmad, MD and Chief Marine Advisor, explains his reasons for gaining ISO 9001:2008 :
"We have been in the business for more than 10 years now and decided that by gaining ISO 9001, we could potentially have our eyes opened to new procedures, as a result this would allow for better organization and smoother processes within the business. Furthermore we also wanted to be the first in the industry to achieve ISO 9001 as we feel in the future, clients may start asking for ISO qualifications."
Being 9001 certified has had a huge impact on the company, according to Managing Director, Capt. Fadzlon Ahmad. "The company now has well-documented policies and procedures, which have simplified the decision-making processes and stabilized our operations. The direct result has been a marked improvement in customer satisfaction."
"We have only just started promoting our ISO standard but by the year end we are confident in seeing more new business. Potential clients may now be reassured by our quality standard. As we have already seen results within the business, moving forward we look to actively maintaining and continually enhancing our ISO standards".